Hola 👋🏼
I was born in Mexico City and raised in Dallas, TX, which means you can ask me for a dope street taco recommendation, but depending on their record, don't ask me about the Cowboys. I graduated from one of the best design programs in the country (Go Mean Green!) and have since navigated the advertising world, hopping from Dallas to Chicago and occasionally New York.
I tackle every brand challenge with the belief that creativity is the secret ingredient for brand growth. My mission is to craft work that sparks a reaction to eventually create action. Be it a chuckle, a double take, a nostalgic tear, a curious thought, or even a heated debate. The creative process feeds my soul; guiding an idea from scribbles to brilliance never gets old. I know the magic of blending creativity with strategy to bulletproof ideas and with extensive production experience, I can see the big picture and deliver work that doesn't just meet expectations—it blows them out of the water.
Awards
2023 Shorty Awards / Audience Honor in the Public Health / Feeding America “The Full Effect”
2019 ANA Multicultural Excellence Awards / LGBTQ Category Winner
2019 ANA Multicultural Excellence Awards / Audio Category Winner
2019 Silver TELLY / Branded Content / General Automotive / Excellence in Video and Television Across All Screens
2019 Silver TELLY / Branded Content / People’s Telly for Entertainment / Excellence in Video and Television Across All Screens
2019 Bronze TELLY / Branded Content / Craft Directing / Excellence in Video and Television Across All Screens
2017 Mosaic Award / Multicultural Best Campaign / Traditional Media / Nissan "Mexican National Team"
2017 AdPop Award / Automotive / Print / Nissan "Journey"
2016 Finalist USH Idea Awards / Film Craft / Cinematography / Nissan "The Package"
2016 Finalist USH Idea Awards / Film Craft / Art Direction / Nissan "First Impression"
2016 Gold MarCom Awards / Direct Marketing - Mass Transit / NYC Human Rights "Look past Pink & Blue"
2016 Finalist Shorty Awards / Government / NYC Human Rights "Look past Pink & Blue"
2014 Gold El Ojo de Iberoamerica Festival / TNT People's Choice / Goya Foods
2012 42nd Creativity International Award / Print / Southwest Airlines “Cielito Lindo”
2012 ANA Multicultural Awards / Best Campaign / Xoom "Save the pigs"