Agency Branding — Héctor Arellano

The Birth of fluent360

In my first year at fluent360, then called Team Ignition, I was tasked with rebranding the agency. The goal was to create a simple yet striking identity that represented the beliefs of the company as it transformed into a full service shop and more importantly, stood the test of time. I was excited to take on this challenge, one that very few designers get: Naming an agency and designing its logo.

We are fluent

From early on in the process, 'fluent' was a name we gravitated towards. Being fluent just kind of fit perfectly as the name for our multicultural communication agency. Creating an ambigram solidified the idea even further but the ‘360’ really presented a tough design challenge. In the end, it became my favorite part of the logo.

Social Media Content

As fluent360 grew in size, I oversaw the development and creation of content for the agency’s instagram and twitter pages. We featured agency news, events, business wins, new hires, pop culture, and everything in between. Here are some of my favorites.