Celebrating Remarkable Cities
Maker’s Mark is know for its high-quality handcrafted whisky. Since the first bottle sold in 1958, each bottle is still hand-dipped with a red wax by people, not machines. It was this mentality that guided us when we created a national outdoor campaign featuring African American and Latinx artists. We partnered with artists who also shared this approach. Artists who believed in getting their hands dirty to create beautiful art representative of their hometown.
Event Series
Final Artwork
Case Study
Artists
Dallas: Mariell Guzman
Charlotte: Sloane Siobhan
Richmond: Hamilton Glass
Detroit: Sheefy McFly
St. Louis: Cbabi Bayoc
Philadelphia: Alloyius McIlwain
Indianapolis: Shaunt’e Lewis
New Orleans: Jay McKay
Miami: Don Rimx
Portland: Paola De La Cruz
Columbus: Adam Hernandez
Denver: Julio Mendoza