Feed them for Greatness
Goya was losing ground in a category flooded by competitors. As a part of the team pitching the business, we presented an integrated campaign that leveraged the health benefits of eating black beans and other Goya products. We targeted moms, the foundation of the household and ultimate food decision makers. After winning the business, we produced these fun and light-hearted TV spots that showcased the powerful results of feeding kids healthy meals.
